35 Tricks Producers Use in TV Commercials to Fool Audiences

Maybe Not Quite as Good as it Looks?

For the world of advertisement, seeing isn’t actually believing. The prettier it looks, the better it is thought to be. Ever wondered why the food in front of you doesn’t seem half as tempting as it was advertised? It’s all the art of filming and photography as well as a book full of (shrewd) commercial secrets. Here’s a rundown on some of the most compelling advertisement tricks that will fool even the most cynical audience.